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Why ARE Hearing Aids SO Expensive?
Yes, they are.
However, it may
interest you to know that a simple analog HA in 1960 was $350.00.
Adjusted for inflation, that's $2400. in today's money. You can get a
very good digital aid for that now.
Manufacturers spend millions in research and development, necessary
due to fierce competition. Starkey spent $43 Million a year for 3
years to develop their groundbreaking Destiny line.
Manufacturers must develop and maintain a distribution network of
licensed professionals to bring the product to you.
Custom hearing aids are made individually to the shape of your ear,
and each are "one of a kind". The components are welded under a
microscope and juggled around to fit in narrow, curved little spaces.
They may pass through fifty pair of hands during the process.
About 15% of these have to be remade, to sound, feel and perhaps
appear invisible.
A certain number of people return them for refund. They cannot be
resold. This adds to the cost for everyone.
Marketing is
necessary to find the people who are ready for hearing help. Getting
the word out is a significant cost for professionals.
Very important is the time necessary with your hearing professional.
You are not only buying a piece of hardware. If you buy a computer,
you will never see the salesman again, but dispensing HA's requires
testing, consulting, ongoing professional education, modification.and
a commitment to service for the life of the instrument. The
instrument is the "hardware"; the "software" is all the testing and
services required to ensure optimum hearing over the life of the
instrument. It doesn't work to try to separate them.
All these factors (and more) go into the cost of bringing you these
tiny magic computerized sound systems.
The good news is - as the technology gets better and better, the
"entry level" aids also get better. Choosing a "good" instrument from
the "good, better, best" scale gets you a lot more now than it did
three years ago! |